PRIVACY POLICY

Last updated: July 11, 2026

This Privacy Policy explains how PEAKLETHICS collects, uses, stores, and protects customer information when you browse our website, create an account, place an order, track shipments, submit contact messages, or request returns/exchanges.

1. Information We Collect

Account details such as name, email address, phone number, and saved addresses.
Order and delivery details including products purchased, address, pincode, payment mode, shipment status, AWB, and courier updates.
Payment status and transaction references from secure payment partners. We do not store full card or banking details.
Return/exchange details including reason, selected items, replacement preference, and UPI ID for COD refund processing.
Contact form messages submitted through the Contact Us page.
Basic technical data such as device/browser information, IP address, and site usage logs used for security and performance.

2. How We Use Your Information

To create and manage your account, cart, wishlist, orders, invoices, and saved addresses.
To process COD/prepaid orders, payment confirmation, refunds, returns, and exchanges.
To book shipments, update tracking status, and coordinate delivery/return pickup through courier partners.
To send order, delivery, return, exchange, refund, and support notifications by email/SMS/WhatsApp where applicable.
To prevent fraud, misuse, unauthorized admin access, spam, and other security risks.
To improve website performance, product catalog, customer support, and checkout experience.

3. Sharing With Service Providers

We share only necessary information with trusted service providers such as payment gateways, courier/shipping aggregators, email/SMS/notification providers, hosting providers, and analytics/security tools. These providers use the information only to support PEAKLETHICS operations.

4. Payments and Refunds

Online payments are handled by secure payment partners. For COD returns, the UPI ID you provide is used only for refund transfer and related records. Please ensure refund details are accurate before submitting.

5. Data Security

We use reasonable technical and operational safeguards to protect customer information, including authenticated admin access, secure tokens, rate limits, and restricted access to operational data. No internet-based system can be guaranteed to be completely risk-free, but we work to keep customer data protected.

6. Data Retention

We retain order, invoice, refund, return, and support records as required for business, legal, tax, fraud prevention, and customer service purposes. Contact messages and account data may be deleted or updated when no longer required, subject to operational/legal needs.

7. Your Choices

You can update your profile and saved addresses from your account page. For privacy or data-related requests, contact us using the details below.

8. Contact Us

For privacy questions or support, email support@peaklethics.com or WhatsApp +91 9464943293.